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In the final episode of Sport Intelligence: The State of Sport in Canada, Dr. Ann Pegoraro joins us to explore how shrinking attention spans are reshaping sport. The conversation includes the rise of "snackable" formats like 3v3 basketball and Rugby Sevens, to athletes building personal brands that rival their teams. Paralympian Liam Hickey and Swimming Canada CEO Suzanne Collins join the conversation to share how social media and sponsorships (like Summer McIntosh's Red Bull deal) are changing the game. The episode wraps with a look at private equity's growing role in youth sport and what it will take for Canadian sport organizations to lead this shift rather than react to it.
This special edition limited-series podcast is brought to you by the Gordon S. Lang School of Business and Economics, and produced by Canada's Sport Information Resource Centre (SIRC). Follow along to hear even more of the groundbreaking research and the strategies that propel our teams and athletes forward.
What do rising costs, global instability, loneliness, and immigration have in common? According to Dr. Ann Pegoraro, Lang Chair in Sport Management at the...
What really makes sport fun for kids—and why does it matter? Dr. Erin Sharpe joins the podcast to explore FUN MAPS, a research-based tool...
Athletes train to be stronger, faster, and more skilled but what happens when their toughest opponent is their own reflection? In this episode, we...
