Sport Intelligence: The Canadian Perspective

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About the Show

Sport Intelligence: The Canadian Perspective is an all-access pass to the inner workings of Canada's vibrant sport sector. This podcast delves into the untold stories and hidden dynamics that drive Canadian sports. From groundbreaking research to the strategies that propel our teams and athletes forward, Sport Intelligence: The Canadian Perspective offers a unique perspective on the forces that influence and fuels Canadian sport.

Meet our Hosts

Paula Baker

Paula (she, her) is a seasoned journalist and digital strategist, known for her ability to craft stories that truly resonate. As SIRC's Managing Editor with more than 20 years of experience across print, broadcast, and digital media, her work bridges the worlds of sport and health. Armed with undergraduate and graduate degrees in Exercise Physiology, Paula began her career as a physiologist, training high-performance and professional athletes in Canada and the US. Later, she added a diploma in Journalism, blending analytical depth with creative flair in her storytelling. When she’s not shaping impactful content, Paula volunteers with her therapy dog, Walter, or pursues her love of the outdoors and travel. Thoughtful, strategic, and always engaging, Paula brings both heart and dedication to everything she does.

Sport Information Resource Centre

The Sport Information Resource Centre (SIRC) is Canada’s national sport resource centre, serving Canadians for more than 50 years, reaching from coast to coast to coast with the latest research and resources.